Does Subaru seem to think the dog and pet lovers market is bigger and better than the NFL and Super Bowl Market?
Or are they just trying to appeal to all the football widows out there?
Subaru has a new “Dog Tested. Dog Approved.” Ad campaign and is also sponsoring a Subaru Game Day Dog Walk Event.
Dog owners are invited to enjoy some quality time with their four-legged friends instead of sitting on the couch for an all-day football-watching marathon. Those who sign up on the Subaru Facebook page can submit pictures and win free gifts and even see an up-to-the-minute tracker that streams a live count of the number of dogs walking across the country.
Subaru is even foregoing sponsoring the real super bowl and is instead sponsoring Animal Planets Puppy Bowl.
Check out one of the commercial video spots below!
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